A Playmaker is a new type of sales person. Playmakers wage war against traditional sales people and win. Playmakers don't use their gut and intuition they sell using science and testing. Playmakers ask for forgiveness rather than permission. Playmakers don't oversell and under deliver they oversell and over deliver and their middle name is value. Playmakers are doers not talkers. Playmakers are real people who have overcome real problems to achieve greatness.
I USE SCIENCE
you use your gut
I HAVE A PLAYBOOK
you throw hail marys
I AM THE CEO OF MY TERRITORY
you are assigned a territory
Should every sales person be a thought leaders? What role should content play in sales? Will Barron leads the Salesman podcast, the largest B2B sales podcast in the world and he's one who has mastered the idea of content. In this episode, Will discusses his rise to fame and how he thinks sales people should think about giving value to progress the sales process.
What is a sales playbook and how should companies think about it? The answer may seem easy but it's not. In this episode, Daniel Baunds, CEO of Vendas B2B Academy, talks about his experiences with sales playbooks. He highlights the importance of making them custom centric and having them follow a methodology that can be scaled to fit your business.
You can't replace in the human in selling, it's just not possible. Authenticity goes a long way and it just can't be faked. In this episode, Shari Levitin, founder of the Levitin Group discusses the human interaction and how important it is in training and coaching.
Every organization changes but not every organization handles change the right way. Kat Andruha is the director of sales development at Apttus and she's experienced her share of change. In her own words, Kat takes us through lessons learned and ways she's found toe successfully manage changing in the organization you're in.
GlassDoor changed the way employees pick companies and online review shops are changing the way customers are buying. In the B2C space it's obvious. As consumers we go online to review and buy and now B2B is following suite. In addition, rather than gathering information from typical customer satisfaction surveys, companies are finding these review portals to be authentic accurate representation of what customers really think of them. In this episode, Olivier L'Abbé , VP of Sales at G2Crowd, talks about the power of reviews and how customer buying behavior has changed.
Garbage in and garbage out. That's true every where and it is especially true in sales. Even if you're the best sales rep, if you don't have good data, you're toast. In this episode, Noah Spirakus, CEO at Prospectify talks about data, the importance of getting clean data, and how companies are winning with strong data strategies.
We recently did a research study and asked 721 sales people how they spend their time. The results were really surprising. They spend 35.2% of their time selling and 65% on everything else, but not selling. The next question is why and what can companies do to change this. In this episode, we dive into the research and talk about the problem and the solution.
We all want to get more sales but that is hard to do if you're not targeting the right accounts, in the right way, and the right time. Matt Amundson, VP of marketing and sales development at EverString knows a few things about account targeting and on this episode Matt dives into the need to find your optimal customer profile and explains the importance of prioritizing your best accounts as part of your sales strategy.
Life is short so why not learn from the experts. Jake Reni, is a master when it comes to helping companies, including Adobe, think through a strategic go-to-market approach for building an optimizing sales and sales development teams. In this episode, Jake and I debate and discuss some of the trends and debates around what is need to get to a winning state for your sales teams.
We all talk about sales cadence but that doesn't mean we know what it is. We've talked about sales cadence on this show before but this is different. We recently completed additional research on sales cadence where we analyzed 1.5 million activities across nearly 500,000 different cadences - all focused on outbound selling. In this episode we dive into the research and discuss what companies need to be thinking about to be successful in building pipeline and winning with their sales cadences.
We can talk about leadership all we want but it's not easy. Great leaders are born and developed. If you think you can't be a great leader, you're lying to yourself, anybody can be a great leader but it takes work like everything else. In this episode, Dionne Mischler, tells us some of the secrets to being a great leader and provides some real advice on how leaders are developed.